Empowering Generational Wealth
Investing for All Phases of Life
We take a confusing investment world, organize it, analyze it, and unlock the art of dealing with market risk.
Auour, pronounced 'our'
A Unique Name for a Unique Approach
That which we call a rose by any other name would smell as sweet…
The name Auour is a derivation of the Icelandic word for wealth. Within the Icelandic language, it connotes independence, strength, analytical thought, and nurturing. These are characteristics that we look to exemplify within our practice.
We pronounce our firm’s name as ‘our’. It signifies how the founders started the firm with ‘our’ money and having aligned our incentives with those of our clients.
Sustained success is achieved by minimizing emotional responses to changing market environments. Our systematic process built on fundamental principles resists the temptation of taking on risk when not being paid and avoids becoming risk-averse at the worst time out of regret.
Recent News
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Resetting Expectations
“If I can be optimistic when I’m nearly dead, surely the rest of you can handle a little...Read MoreNow It Gets Interesting
In our first note of the year, we said patience would be required as the world worked through...Read MoreDollar Dominance
Dollar Dominance The media often plays up the narrative that the U.S. dollar is about to lose its...Read MorePrescribed Fire
Prescribed Fire White oaks are large, deciduous trees native to eastern North America. The wood from the white...Read MoreA Nudists’ Beach?
Warren Buffett famously said, “Only when the tide goes out do you learn who has been swimming naked,”...Read More
(Au)our Team
Knowledgeable
We constantly ask ourselves how do we keep our clients engaged in making the right decisions? Auour’s strength is our people. Different backgrounds, institutional experiences, and perspectives inform our process and enhance our effectiveness as a trusted partner to our clients.
Experienced
The three founders of Auour have over 70 years of combined experience in managing large sums of money for institutions and individuals. Their history incorporates most styles of investing, as well as, most asset classes spanning the globe.
Tested
In the eight years the firm has managed money, the process and individuals of Auour have been tested in different investing environments. This adds to the long history of experiencing both material bull and bear markets that have characterized the markets over the past 30 years.
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