We live in a world where financial products are marketed like luxury memberships. Join the club. Get access to “exclusive” deals. Diversify away from the boring public markets and into alternatives where the real money is made. The pitch is seductive—especially when wrapped in sleek websites and bold promises. The latest cautionary tale comes from...Read More

David vs. Goliath: How Auour’s Unique Approach Shines When Zephyr announced Auour Investments as the Manager of the Decade for our Global Fixed Income strategy, the recognition was a moment of pride. Naturally, it sparked curiosity: How did a boutique firm like ours, with no analysts stationed across the globe or ex-Fed officials on speed...Read More

Why sounding smart may cost you more than it earns you There’s a strange irony in investing—one that’s easy to miss if you’re not paying attention to how we listen. Time and again, the most respected voices in the room are the ones sounding the alarm. Those discussing bubbles, recessions, breakdowns, and black swans. The...Read More

The first half of 2025 reminded us that markets don’t move in straight lines. Neither does investor sentiment. The markets began the year on firm footing. A new administration in Washington brought a fresh sense of optimism to many investors. Promises of fiscal discipline, supply chain realignment, and regulatory simplification boosted confidence across industries. Markets...Read More

The Oracle of Omaha, Warren Buffett, is a consistent optimist about the power of investing in the U.S. equity market. Though known as a selective investor, he advocates that the average investor buy and hold a slice of the entire equity market. As a fundamental principle, we agree. But for those of us who aren’t...Read More

I have always found it odd that many financial companies and their advisors prominently display on their websites an article on how to select a financial advisor.  Seems just a little biased.  As I read a number of them, it was highly coincidental that the qualities they thought you should want in an advisor were...Read More