“It takes a long time to become young.”
– Pablo Picasso
The team at Auour has been enjoying reading Value as a Service, by Rob Bernshteyn, the CEO of Coupa, a rapidly growing software company. Its premise is that companies need to move from selling products to selling value, and although the book focuses on the technology industry, Bernshteyn’s insight applies to any business. It certainly reinforces the objective we have had for Auour since our founding.
As we celebrate our 5-year anniversary this year, we have been reflecting on our own firm’s mission and the direction the investment industry as a whole