Auour Instinct Family of Downside Mitigation Strategies Now Available through the TD Ameritrade Institutional Model Market Center™️

Advisers utilizing Model Market Center can access Auour’s award-winning family of strategies focused on downside mitigation.

September 25, 2019:  Auour Investments is proud to announce the availability of its Downside Mitigation Strategies to independent registered investment advisors through the TD Ameritrade Institutional Model Market CenterTM

Auour is one of 24 third-party managers added recently to Model Market Center, increasing the number of managers to 35 that now offer more than 300 strategies.  Model Market Center was originally launched in 2017 as one of the RIA industry’s first digital supermarkets for accessing third-party strategies and is now available to over 3,200 subscribers.

“Advisors told us they want more choices, so we expanded our platform to include more investment strategies from a broader universe of providers,” said Danielle Fava, director of innovation at TD Ameritrade Institutional. “With Model Market Center, RIAs can leverage the strategies of money managers to help construct portfolios and devote more time to serving clients.”

Leveraging the Model Market Center, RIAs utilizing TD Ameritrade’s iRebal® on Veo ®are now able to build complete investment solutions for their clients that are constructed on the premise of regime-based investing and offer responsiveness to the changing risk environments of the market.  The Instinct family of strategies is built using low-cost ETFs, striving to protect capital in times of duress without the need to sacrifice performance in rising markets.  With the Auour Regime Model (ARM©) at its core, the Instinct family will allow those advisors using Model Market Center to gain access to the next generation of downside protection.

Auour has been recognized as a leader in innovation within the investment world, and specifically as an innovator in regime-based investing.  Since the Great Recession, many large institutional money managers have been adopting investment processes that adapt to the changing risk regimes within the market.  Auour believes that it is the first firm to bring the strategy to the individual.  Rooted in fundamental investing principles and extensively tested and deployed in proprietary algorithms, Auour’s strategies are driving the industry to focus on facets that have been found to drive investment performance: market participation, asset allocation, and cost.

“From our start, Auour has looked to leverage technology for the benefit of the client and the adviser through our proprietary risk detection algorithms, and the industry’s move to low cost investment vehicles” stated Joseph Hosler, managing principal of Auour.  “Leveraging the advances made by TD Ameritrade Institutional to provide RIAs a broader range of investment solutions in an easy-to-use platform was an obvious decision for us.”

About Auour

Auour Investments (pronounced ‘our’), an SEC-registered investment advisor, offers individuals, institutions, and financial advisors a range of investment strategies delivered through ETF-based portfolio construction techniques. Auour’s mission is to maximize Transparency, Trust, and Total Return by applying over six decades of collective experience within leading financial institutions. To learn more about Auour’s innovative approach to market risk detection, please go to

TD Ameritrade and Auour Investments are separate and unaffiliated companies and are not responsible for each other’s policies, opinions or services. Model Market Center is an offering of TD Ameritrade, Inc. Registered Investment Advisor (RIA). iRebal products and services are property of ThinkTech, Inc., an affiliate of TD Ameritrade, Inc. TD Ameritrade is a trademark jointly owned by TD Ameritrade IP Company, Inc. and The Toronto-Dominion Bank.