We started Auour almost ten years ago with the desire to invest people’s hard-earned savings in a way to mitigate market downturns without sacrificing the market’s potential during the good times. It is a challenging objective. Our means of outperforming is to lose less in bad markets—though great over the long term; it feels like...Read More

There comes a time when it is important to step back and take a deeper look at the fundamentals of a company or industry rather than just bask in the glow of its historical stock performance.  For Utilities, now is that time.  With the XLU nearing all time highs, holding near a 4% dividend yield,...Read More

If your advisor has decided to own individual stocks rather than either mutual funds or ETFs (Exchanged Trade Funds) for your portfolio, I think you need to ask Why?  To justify the fees he is charging is a cynical (and likely truthful) answer. The costs to do it well. Large firms spend large sums of...Read More