We started Auour almost ten years ago with the desire to invest people’s hard-earned savings in a way to mitigate market downturns without sacrificing the market’s potential during the good times. It is a challenging objective. Our means of outperforming is to lose less in bad markets—though great over the long term; it feels like...Read More

Let’s start with a few historical observations: Equity markets have gone up 80% of the time when viewed on a 6-month rolling period. They have experienced 10% or greater declines over a 6-month period approximately 10% of the time. Of the worst downturns over the past 60 years, the market has recovered to its past...Read More

If your advisor has decided to own individual stocks rather than either mutual funds or ETFs (Exchanged Trade Funds) for your portfolio, I think you need to ask Why?  To justify the fees he is charging is a cynical (and likely truthful) answer. The costs to do it well. Large firms spend large sums of...Read More